When it comes to marketing, much has changed. We live in a device-driven world focused on instant digital gratification. And marketing is the content that drives that gratification. There are more channels to consider, tools to use, and metrics to measure.
But at its heart, marketing is still about the message. Get your messages “right” and the rest will fall into place. Get your messages “wrong,” or worse, don’t do the hard work upfront, you will always be fighting to be heard.
The time you spend on marketing basics reaps dividends as you address marketing strategy, execution, and tactics. First it’s about what you do, the value you bring to your customers, and what makes you different from your competitors. Then it’s about leveraging channels with content and programs to help you stand out from the rest.