About Me

Marketing executive, individual contributor, consultant.
Marketing is what I do. I have worked for startups and larger privately- and publicly-held companies in the B2B, high tech sector. I started out in marketing communications, first as an individual contributor and then as a manager. As my career progressed, so did my responsibilities: Public relations, analyst relations, product marketing, digital marketing, direct marketing, and more. For a full list of skills, see my LinkedIn profile.
But skills don’t tell the whole story:
  • I’m an experienced start-up executive. Companies ranged in size from 5 to 200, went public or were acquired before going public. 
  • I’m an author (Privacy and Big Data), blogger, editor, and speaker on diverse topics such as marketing strategy, big data, and analytics.
  • I'm a content creator: from traditional marketing collateral to websites, blogs, social media, Ebooks, White Papers, and other business publications.  
  • ​​I'm a digital development expert: major launches, blogs, social media, lead management & metrics, & other marketing programs.
  • I'm a strong project- and people-manager: large teams of individual contributors and managers with marketing budgets ranging from $250,000 to $7.5 million.
  • I'm a marketing strategist: complete redesigns, messaging development, direct (digital, social media, and traditional) & event marketing program development.​

My philosophy:
Content ​rules.
​No matter the project, one thing is clear: valuable content is the greatest predictor of success.  We live in a digital, device-driven world and content—in the form of words, pictures, videos, podcasts, slide decks, social media—supports that world. 
But to capture the hearts and minds of your prospects and customers, content must be relevant: You don’t get to be a thought leader in your space unless you act like a thought leader in your space. Deliver relevant, valuable content through digital channels and you can separate yourself from the competition.

Consider HubSpot, an inbound marketing platform software solution. When you go to their website, it’s clear that they are inbound marketing experts. Go to their Library page and look through all the ebooks, toolkits, templates, videos, and webinars they offer. Full disclosure: I’m a HubSpot user and HubSpot content consumer. If I have questions, want a refresher course on inbound analytics, or need a template to support a project, HubSpot is my go-to resource.

HubSpot is an excellent example of why content rules. Over the years, the HubSpot team built a valuable library focused on helping marketers become more successful. That content cements an ongoing relationship with its core audience so when it’s time to buy, HubSpot occupies the lead position. And consider this:
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
As a marketer, my goals are to keep reader attention, increase brand loyalty, generate leads, and increase sales. To be successful, content is the foundational building block. Have great content and like HubSpot, you will separate yourself from the pack.

Why hire me?
Experience matters.
​​Coming up through the marketing ranks, I was fortunate to have mentors that taught me the basics and as I progressed and became more skilled, those same mentors often sought my advice. If you need help on a specific marketing project, seek strategic advice on marketing strategy and execution, need to round out your startup team to develop and pursue marketing goals and objectives, outsource your marketing function, or would like to talk about new career opportunities, contact me.